With the YG-method breakdown “You better run, run, run”, “Pretty Savage” takes us back to the memory lane with what they have done with BIGBANG and 2NE1, making the song a recycled version utilizing the old elements. However, through “Pretty Savage”, the listeners can see another side of Jisoo as it exploited the raspiness in her voice when she sings parts that she has not been responsible to do in their previous records. The song built up pretty well until the chorus and it felt flat until the end with no noteworthy trace after all. Lisa’s rap in this one fails to elevate her versatility as we have expected a different flow from hers. Another trap attempt in “The Album” exists in the 3rd track, “Pretty Savage”, beginning with the Cardi B’s Grammy-performance-inspired piano hooks. With “Kill This Love” and “Ddu-ddu Ddu-ddu” paving the way for a Coachella-crowd rave hit, “How You Like That” is an underwhelming track compared to the former two, however, making this track as the starter of “The Album” implying, though vague, the ideas of strong female empowerment, reminding us of the beginning of their heyday. The method of muscular trap and bombastic beats filled with strong repetitive hooks has become the mold of BLACKPINK’s big singles. The first track off the album is “How You Like That”, the record-breaking first single hitting the top spots in various markets in the world, maximizing their accessibility and converting more Americans into Blinks. “The Album” is filled with various touches from the past with colors from Western-influenced collaborations, however, as we have been expecting new elements and genre versatility from BLACKPINK, this record failed to offer as they are playing it safe. Took them 4 years to have their first full-length LP, BLACKPINK, and their agency YG are imperceptive in diversifying their discography as well as providing the fans with a music production that truly showcases the vocal and versatility of these four girls: Jisoo, Jennie, Lisa, and Rosé.Ĭontaining only 8 tracks, “The Album” is a glossy lab-made pop musical party with lyrics bantering sequences of heartbroken relationships, being in a cotton-candy-sweetened love fantasy to the realization of self - which is a common scene in Korean girl groups. Their highly-anticipated debut album, ironically, named “The Album” is something that the Blinks (the fandom name of the girl group) have waited for since their first double singles “Whistle” and “Boombayah” back in 2016. It is not difficult to find a non-Asian cult following in a K-pop concert today, even when they don’t fathom the language itself.īLACKPINK is arguably the second-most famous K-pop groups that truly have made their voices heard in different corners of the world. However, the “fandom culture” being introduced to Western countries is what makes K-pop prominent from other music industries in the world. In fact, their attempts to take over the West, especially American industries burned up since the English album of BoA back in 2009, to the Wonder Girls’ “Nobody” - marking the first K-pop song to be charted on Billboard Hot 100 and the craze of “Gangnam Style” with the viral horse-riding dance. Many countries have taken the formula of K-pop to restructure their local markets, establishing a new generation of artists with multi-talents, polished aesthetics, and picture-perfect concepts every time they appear or make a comeback in public.Īs Western pop music has opened its door for non-Anglophone lyrical content to prosper, we have witnessed many young talents making their names as parts of the globally cultural movement: from Latin America with J Balvin or Bad Bunny, to the neo-flamenco elements of Rosalía. The distinctive mixture of addictive melodies, choreography, picturesque music videos, and performances are methods that preserve the uniqueness and enhance the impacts of K-pop on a global scale. There is one fact that we can’t deny: K-pop and Korean culture are taking over the world.
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